Module 3

This commercial uses a combination of the different parts of the brain. The music in the background is a very catchy tune with a strong beat - this is LIMBIC. Also, there is the awe of LeBron's athletic ability and pregame routine that is mixed in - this is REPTILIAN. You are instinctively drawn to the basketball skills and athletic ability, and the music gets you hummin' to the beat.



This video is another good example of what I described above. Only slightly more corny.....